SETsquared company’s maths system adds up to pitch-perfect palace success


Rosie Bennett

Category: News

doodlemaths-nicolaSETsquared start-up DoodleMaths, a successful numeracy learning system for children, showcased its unique tech business at a high-profile Royal event.

The Queen and the Duke of York attended Pitch@Palace 6.0 at St James’s Palace in London, and chatted to DoodleMaths entrepreneurs Nicola Chilman and Tom Minor about their tablet-based maths aid, which has now gone global.

“The Queen was very interested in how the system works and how it helps children who are struggling with maths,” said Tom. “It was a great honour for Nicola and I to meet her and also Prince Andrew, who had several conversations with Nicola. He was incredibly encouraging and supportive of all the start-ups.”

Pitch@Palace was established by the Duke of York three years ago and offers budding entrepreneurs an exceptional opportunity to promote their start-up businesses.

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